Latest price hikes aren’t much more than the cost of a latte, according to Rogers CEO Guy Laurence.
Canadian Wireless Bills:
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Rogers chief executive Guy Laurence doesn’t think the latest round of prices hikes to hit wireless subscribers – coincidentally coming from his company, Bell and Telus at the same time – are all that bad.
The co-ordinated increase of $5 per month is nothing compared to the cost of building and running a network, Laurence told analysts the other day. It costs about $2.43 per day to use a cellphone in Canada, he said, which is less than the price of a latte.
“If you think about how much work it takes to build, run and upgrade a national mobile network, trust me, it’s a lot more work than making a cup of coffee,” he said.
That’s probably true, but let’s roll with that coffee analogy, since he brought it up.
Exactly how many lattes go into one cellphone bill?
With the average Canadian’s bill being about $46 (U.S.) or $64 (Canadian), according to the Bank of America Merrill Lynch Global Wireless Matrix, and a Starbucks latte costing about $3.45 (before tax), well… that’s a lot of coffee. That’s 19 lattes, to be exact.
Indeed – nowhere else in the world does one have to give up as many tasty lattes to pay a cellphone bill as one does in Canada, and that’s before the latest price hikes.
Here’s how many coffees wireless subscribers in a bunch of other countries have to do without so that they can pay the phone company:
Add in the new price hikes – which aren’t that bad, remember? – and we’re up to more than 20 lattes per month here in Canada.
The lesson: It really sucks to be a coffee drinker in this country.